Hi all! Here are some handy tips to help us all promote our programs effectively: When promoting shows, please mention the whole air window, e.g. “Listen to The Evening Blues every Saturday night from 6:00 to 9:00,” rather than just the start time, e.g. “…at 6:00.” Giving the whole window gives people a bigger opportunity to tune in. The most effective types of promotion, in order, are: Forward promotion (what’s coming up within the next zero to 15 minutes—including music you’re about to play or a topic you’re about to cover, or the next show) Vertical promotion (what’s coming up later today) Horizontal promotion (what’s coming at this same time tomorrow) Diagonal promotion (another show on a different day that has an affinity to the show you’re hosting now, e.g. promoting The Broken Spoke during The Road Home or vice-versa; or promoting Central Coast Voices during Issues & Ideas or vice-versa) Another type of promotion is when we’re promoting a special or a new program heavily, or we’re doing a campaign across the schedule to bring attention to a show. Then we ignore the rules above and just go for it in a blitz (like we’ve done with Morning Edition and All Things Considered). Happy promoting! Marisa __ Marisa Waddell (she/her) Director of Programming and Content KCBX Central Coast Public Radio (805) 549-8855 mwaddell@kcbx.org http://www.kcbx.org

Hi Marisa,      During my show, a pre-recorded show is running from the computer so I can't play the promos.  Is it possible to have a backup CD of all the current show promos in the MCR, or is there a way to bypass the pre-recorded show? thanks!Jim -----Original Message----- From: Marisa Waddell via Onair <onair@list.kcbx.net> To: Onair <onair@list.kcbx.net> Sent: Wed, Nov 17, 2021 4:41 pm Subject: [ONAIR] Host tips for on air promotion <!--#yiv0995127643 _filtered {} _filtered {}#yiv0995127643 #yiv0995127643 p.yiv0995127643MsoNormal, #yiv0995127643 li.yiv0995127643MsoNormal, #yiv0995127643 div.yiv0995127643MsoNormal {margin:0in;margin-bottom:.0001pt;font-size:11.0pt;font-family:"Calibri", sans-serif;}#yiv0995127643 a:link, #yiv0995127643 span.yiv0995127643MsoHyperlink {color:#0563C1;text-decoration:underline;}#yiv0995127643 a:visited, #yiv0995127643 span.yiv0995127643MsoHyperlinkFollowed {color:#954F72;text-decoration:underline;}#yiv0995127643 span.yiv0995127643EmailStyle17 {font-family:"Calibri", sans-serif;color:windowtext;}#yiv0995127643 .yiv0995127643MsoChpDefault {font-family:"Calibri", sans-serif;} _filtered {}#yiv0995127643 div.yiv0995127643WordSection1 {}-->Hi all! Here are some handy tips to help us all promote our programs effectively: When promoting shows, please mention the whole air window, e.g. “Listen to The Evening Blues every Saturday night from 6:00 to 9:00,” rather than just the start time, e.g. “…at 6:00.” Giving the whole window gives people a bigger opportunity to tune in. The most effective types of promotion, in order, are: Forward promotion (what’s coming up within the next  zero to 15 minutes—including music you’re about to play or a topic you’re about to cover, or the next show)Vertical promotion (what’s coming up later today)Horizontal promotion (what’s coming at this same time tomorrow)Diagonal promotion (another show on a different day that has an affinity to the show you’re hosting now, e.g. promoting The Broken Spoke during The Road Home or vice-versa; or promoting Central Coast Voices during Issues & Ideas or vice-versa) Another type of promotion is when we’re promoting a special or a new program heavily, or we’re doing a campaign across the schedule to bring attention to a show. Then we ignore the rules above and just go for it in a blitz (like we’ve done with Morning Edition and All Things Considered). Happy promoting! Marisa  __Marisa Waddell (she/her)Director of Programming and ContentKCBX Central Coast Public Radio(805) 549-8855mwaddell@kcbx.orghttp://www.kcbx.org _______________________________________________ This email is being sent from the KCBX ON-AIR listserv.  If you have any problems or questions, contact the owner of this list at onair-owner@kcbx.org Onair mailing list Onair@list.kcbx.net http://list.kcbx.net/mailman/listinfo/onair_list.kcbx.net

  During my show, a pre-recorded show is running from the computer so I can't play the promos.  Is it possible to have a backup CD of all the current show promos in the MCR, or is there a way to bypass the pre-recorded show?

I sometimes encounter the same situation. …Fred > On Nov 17, 2021, at 5:31 PM, Jim Dee via Onair <onair@list.kcbx.net> wrote: > > Hi Marisa, > > During my show, a pre-recorded show is running from the computer so I can't play the promos. Is it possible to have a backup CD of all the current show promos in the MCR, or is there a way to bypass the pre-recorded show? > > thanks! > Jim > > > -----Original Message----- > From: Marisa Waddell via Onair <onair@list.kcbx.net> > To: Onair <onair@list.kcbx.net> > Sent: Wed, Nov 17, 2021 4:41 pm > Subject: [ONAIR] Host tips for on air promotion > > Hi all! Here are some handy tips to help us all promote our programs effectively: > > When promoting shows, please mention the whole air window, e.g. “Listen to The Evening Blues every Saturday night from 6:00 to 9:00,” rather than just the start time, e.g. “…at 6:00.” Giving the whole window gives people a bigger opportunity to tune in. > > The most effective types of promotion, in order, are: > > Forward promotion (what’s coming up within the next zero to 15 minutes—including music you’re about to play or a topic you’re about to cover, or the next show) > Vertical promotion (what’s coming up later today) > Horizontal promotion (what’s coming at this same time tomorrow) > Diagonal promotion (another show on a different day that has an affinity to the show you’re hosting now, e.g. promoting The Broken Spoke during The Road Home or vice-versa; or promoting Central Coast Voices during Issues & Ideas or vice-versa) > > Another type of promotion is when we’re promoting a special or a new program heavily, or we’re doing a campaign across the schedule to bring attention to a show. Then we ignore the rules above and just go for it in a blitz (like we’ve done with Morning Edition and All Things Considered). > > Happy promoting! > > Marisa > > > __ > Marisa Waddell (she/her) > Director of Programming and Content > KCBX Central Coast Public Radio > (805) 549-8855 > mwaddell@kcbx.org > http://www.kcbx.org > > _______________________________________________ > This email is being sent from the KCBX ON-AIR listserv. If you have any problems or questions, contact the owner of this list at onair-owner@kcbx.org > Onair mailing list > Onair@list.kcbx.net > http://list.kcbx.net/mailman/listinfo/onair_list.kcbx.net > _______________________________________________ > This email is being sent from the KCBX ON-AIR listserv. If you have any problems or questions, contact the owner of this list at onair-owner@kcbx.org > Onair mailing list > Onair@list.kcbx.net > http://list.kcbx.net/mailman/listinfo/onair_list.kcbx.net