Hi all,
We’re starting our pledge drive pitching tomorrow. We’ll do pledge drive
like we did during the pandemic, with short scripts every break, but no
5-minute pitching and no volunteer phone bank.
Please give some kind of pitch every break until we’re done (probably for
three weeks). You can read a script, play a recorded spot, or speak from
the heart, using the scripts for inspiration (this usually is the most
effective).
Music hosts, please use the music scripts attached, and also the recorded
spots from Neal and Janelle attached.
Staff hosts, you’ll find a bunch of pitch scripts on cards in the MCR.
Please rotate through them. You’ll also find a Fall Pledge Drive folder on
the MCR desktop. Please use the recorded spots in there. More are coming.
There’s a tag in the box, but a couple of those spots don’t need a tag
(you’ll know when you listen).
More info to come! Thanks for all you do that inspires people to support
KCBX.
Marisa
__
Marisa Waddell (she/her)
Director of Programming and Content
KCBX Central Coast Public Radio
(805) 549-8855
Hi all,
I just want to tag onto Marisa's email.
Our goal for this pledge drive is $200,000. To date, we've received about
$80,000 and our challenge fund is growing, meaning we'll be running some
on-air challenges soon.
Since we haven't been having our traditional "Pledge Central" drives with
our full cast of regulars and volunteers, we've noticed a dip in the number
of new members donating. It's therefore imperative that you all focus your
off-script pitches to encourage your listeners to become new members of
KCBX. A majority of the scripted spots have new member language in them.
Always check the thermometer at KCBX.org for our progress. We're hoping to
reach our goal on or before September 16th.
Let me know if you have any questions and have fun.
Greg
Greg Perry, Development Director
KCBX Central Coast Public Radio
4100 Vachell Ln, San Luis Obispo, CA 93401
805.549.8855 <(805)%20549-8855> | www.kcbx.org
Support Public Radio
https://www3.thedatabank.com/dpg/611/spdf.asp?formid=donatepremium
On Thu, Aug 25, 2022 at 10:42 PM Marisa Waddell via Onair <
onair@list.kcbx.net> wrote:
Hi all,
We’re starting our pledge drive pitching tomorrow. We’ll do pledge drive
like we did during the pandemic, with short scripts every break, but no
5-minute pitching and no volunteer phone bank.
Please give some kind of pitch every break until we’re done (probably for
three weeks). You can read a script, play a recorded spot, or speak from
the heart, using the scripts for inspiration (this usually is the most
effective).
Music hosts, please use the music scripts attached, and also the recorded
spots from Neal and Janelle attached.
Staff hosts, you’ll find a bunch of pitch scripts on cards in the MCR.
Please rotate through them. You’ll also find a Fall Pledge Drive folder on
the MCR desktop. Please use the recorded spots in there. More are coming.
There’s a tag in the box, but a couple of those spots don’t need a tag
(you’ll know when you listen).
More info to come! Thanks for all you do that inspires people to support
KCBX.
Marisa
__
Marisa Waddell (she/her)
Director of Programming and Content
KCBX Central Coast Public Radio
(805) 549-8855
Onair mailing list -- onair@list.kcbx.net
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