Pledge drive scripts and spots start tomorrow (Friday)!

MW
Marisa Waddell
Fri, Aug 26, 2022 5:42 AM

Hi all,

We’re starting our pledge drive pitching tomorrow. We’ll do pledge drive
like we did during the pandemic, with short scripts every break, but no
5-minute pitching and no volunteer phone bank.

Please give some kind of pitch every break until we’re done (probably for
three weeks). You can read a script, play a recorded spot, or speak from
the heart, using the scripts for inspiration (this usually is the most
effective).

Music hosts, please use the music scripts attached, and also the recorded
spots from Neal and Janelle attached.

Staff hosts, you’ll find a bunch of pitch scripts on cards in the MCR.
Please rotate through them. You’ll also find a Fall Pledge Drive folder on
the MCR desktop. Please use the recorded spots in there. More are coming.
There’s a tag in the box, but a couple of those spots don’t need a tag
(you’ll know when you listen).

More info to come! Thanks for all you do that inspires people to support
KCBX.

Marisa

__

Marisa Waddell (she/her)

Director of Programming and Content

KCBX Central Coast Public Radio

(805) 549-8855

mwaddell@kcbx.org

http://www.kcbx.org

Hi all, We’re starting our pledge drive pitching tomorrow. We’ll do pledge drive like we did during the pandemic, with short scripts every break, but no 5-minute pitching and no volunteer phone bank. Please give some kind of pitch every break until we’re done (probably for three weeks). You can read a script, play a recorded spot, or speak from the heart, using the scripts for inspiration (this usually is the most effective). Music hosts, please use the music scripts attached, and also the recorded spots from Neal and Janelle attached. Staff hosts, you’ll find a bunch of pitch scripts on cards in the MCR. Please rotate through them. You’ll also find a Fall Pledge Drive folder on the MCR desktop. Please use the recorded spots in there. More are coming. There’s a tag in the box, but a couple of those spots don’t need a tag (you’ll know when you listen). More info to come! Thanks for all you do that inspires people to support KCBX. Marisa __ Marisa Waddell (she/her) Director of Programming and Content KCBX Central Coast Public Radio (805) 549-8855 mwaddell@kcbx.org http://www.kcbx.org
GP
Greg Perry
Fri, Aug 26, 2022 9:45 PM

Hi all,

I just want to tag onto Marisa's email.

Our goal for this pledge drive is $200,000. To date, we've received about
$80,000 and our challenge fund is growing, meaning we'll be running some
on-air challenges soon.

Since we haven't been having our traditional "Pledge Central" drives with
our full cast of regulars and volunteers, we've noticed a dip in the number
of new members donating. It's therefore imperative that you all focus your
off-script pitches to encourage your listeners to become new members of
KCBX. A majority of the scripted spots have new member language in them.

Always check the thermometer at KCBX.org for our progress. We're hoping to
reach our goal on or before September 16th.

Let me know if you have any questions and have fun.

Greg

Greg Perry, Development Director
KCBX Central Coast Public Radio
4100 Vachell Ln, San Luis Obispo, CA 93401
805.549.8855 <(805)%20549-8855> | www.kcbx.org

Support Public Radio
https://www3.thedatabank.com/dpg/611/spdf.asp?formid=donatepremium

On Thu, Aug 25, 2022 at 10:42 PM Marisa Waddell via Onair <
onair@list.kcbx.net> wrote:

Hi all,

We’re starting our pledge drive pitching tomorrow. We’ll do pledge drive
like we did during the pandemic, with short scripts every break, but no
5-minute pitching and no volunteer phone bank.

Please give some kind of pitch every break until we’re done (probably for
three weeks). You can read a script, play a recorded spot, or speak from
the heart, using the scripts for inspiration (this usually is the most
effective).

Music hosts, please use the music scripts attached, and also the recorded
spots from Neal and Janelle attached.

Staff hosts, you’ll find a bunch of pitch scripts on cards in the MCR.
Please rotate through them. You’ll also find a Fall Pledge Drive folder on
the MCR desktop. Please use the recorded spots in there. More are coming.
There’s a tag in the box, but a couple of those spots don’t need a tag
(you’ll know when you listen).

More info to come! Thanks for all you do that inspires people to support
KCBX.

Marisa

__

Marisa Waddell (she/her)

Director of Programming and Content

KCBX Central Coast Public Radio

(805) 549-8855

mwaddell@kcbx.org

http://www.kcbx.org


Onair mailing list -- onair@list.kcbx.net
To unsubscribe send an email to onair-leave@list.kcbx.net

Hi all, I just want to tag onto Marisa's email. Our goal for this pledge drive is $200,000. To date, we've received about $80,000 and our challenge fund is growing, meaning we'll be running some on-air challenges soon. Since we haven't been having our traditional "Pledge Central" drives with our full cast of regulars and volunteers, we've noticed a dip in the number of new members donating. It's therefore imperative that you all focus your off-script pitches to encourage your listeners to become new members of KCBX. A majority of the scripted spots have new member language in them. Always check the thermometer at KCBX.org for our progress. We're hoping to reach our goal on or before September 16th. Let me know if you have any questions and have fun. Greg Greg Perry, Development Director KCBX Central Coast Public Radio 4100 Vachell Ln, San Luis Obispo, CA 93401 805.549.8855 <(805)%20549-8855> | www.kcbx.org Support Public Radio <https://www3.thedatabank.com/dpg/611/spdf.asp?formid=donatepremium> On Thu, Aug 25, 2022 at 10:42 PM Marisa Waddell via Onair < onair@list.kcbx.net> wrote: > Hi all, > > > > We’re starting our pledge drive pitching tomorrow. We’ll do pledge drive > like we did during the pandemic, with short scripts every break, but no > 5-minute pitching and no volunteer phone bank. > > > > Please give some kind of pitch every break until we’re done (probably for > three weeks). You can read a script, play a recorded spot, or speak from > the heart, using the scripts for inspiration (this usually is the most > effective). > > > > Music hosts, please use the music scripts attached, and also the recorded > spots from Neal and Janelle attached. > > > > Staff hosts, you’ll find a bunch of pitch scripts on cards in the MCR. > Please rotate through them. You’ll also find a Fall Pledge Drive folder on > the MCR desktop. Please use the recorded spots in there. More are coming. > There’s a tag in the box, but a couple of those spots don’t need a tag > (you’ll know when you listen). > > > > More info to come! Thanks for all you do that inspires people to support > KCBX. > > > > Marisa > > > > __ > > Marisa Waddell (she/her) > > Director of Programming and Content > > KCBX Central Coast Public Radio > > (805) 549-8855 > > mwaddell@kcbx.org > > http://www.kcbx.org > > > _______________________________________________ > Onair mailing list -- onair@list.kcbx.net > To unsubscribe send an email to onair-leave@list.kcbx.net >